Augusta Tech is the region’s premiere technical college. Focusing on getting students up-to-speed and out into the working world quickly and efficiently, and at a much lower cost than a traditional university, their brand was in need of a complete overhaul to compete with nearby market leaders, both 2-and-4-year colleges.

The custom wordmark and icon are modern, strong, legible, and reflect the tech-savvy methods and programs AT employs. A strong primary palette is punctuated where appropriate by a range of other bright hues, infusing youthfulness and speed into the brand, and strong typography evokes authority and intelligence.