Positioned near a railroad thoroughfare from whence it gets its name, Beacon Station is a Class A apartment lifestyle complex boasting modern amenities including resort-style pool and grills, dog wash station, workout studio, coffee shop, and more.

To enter the market with a bold and unforgettable presence, Beacon’s identity pulled references from railcar designs and locomotive wayfinding systems, using an upscale primary color palette. Bold typography gives the complex and touchpoints a modern and elite feel relative to its market competitors.