Branding

Columbia County School District

Georgia

Columbia County School District’s mission is to lead the nation in educational excellence where each student is engaged, enriched, and inspired.

Their dated logo and brand assets no longer communicated clearly the excellence of education they were seeking to evoke, and were not performing well in more modern contexts such as social media and an online presence. This brand update positions CCSD as a southeastern regional leader in K-12 education, helping parents and families moving to this exponentially-growing county feel confident and reassured they’ll have access to the best opportunities for their children.