Child Enrichment is a non-profit child advocacy center providing a voice and a path forward for children who have experienced abuse or neglect.

With disjointed and out-of-date brand assets, they were in need of a refreshed identity and a cohesive system that could help them communicate to the greater public their mission and services, with brand touchpoints that could speak both to children and their guardians. A strong and symbolic logo anchors the brand, with rich sky blue and optimist yellow rounding out the color palette. A custom pattern is built out of imaginative childhood shapes and icons—castles, pinwheels, flowers and rainbows, providing a sense of safety, care, and empathy to the ones they serve.