Branding

Community Chords

Augusta, Georgia

Community Chords is the community-outreach extension of the Augusta Symphony Orchestra, comprised of several programs to engage locals with the joy and power of music. These include veteran outreach, music therapy, school outreach, and more.

This new program was in need of a ground-up identity to communicate with and engage the Augusta community across many brand touchpoints. The logomark is styled as three united soundwaves, demonstrating how music unites diverse communities. Vibrant colors evoke the positive ethos of the programs and the rich hues of music (and pull from the Augusta Symphony’s own palette), and two custom patterns evoking soundwaves give the brand loud energy.