Firethorn Wealth Partners help solve the mystery of wealth planning for high-net-worth individuals with a variety of management services including retirement income planning, tax planning, estate and legacy planning, and more.

They needed a brand that felt like the luxury, “Cadillac” experience they offer; so both their icon and color palette are inspired by the minimalist, high-end personas of auto emblems. Named after the native “firethorn” bush, with its iconic red berries and thorns that create a hedge of protection, the icon works overtime to communicate the FWP’s core tenets of growth and protection.