The Fortera Foundation is the non-profit arm of Fortera Credit Union, helping single parents and their children build a bridge to a better future. Specifically, the Foundation aims to break the cycle of generational poverty and improve families’ long-term financial stability.

To live naturally within Fortera’s pre-existent brand ecosystem, but stand on its own as well, the identity keeps its major DNA. The “rainbow” icon is created from the two halves of the Fortera circle icon, and the color palette is derived from the parent brand. The custom patterns and imaginative layouts are where the Foundation brand has its own fun and can deviate from its more buttoned-up cousin.