Meybohm, recently celebrating its 45th anniversary, is a residential and commercial real estate company serving Georgia and South Carolina; the largest in Augusta. Over time, its brand system had become diluted and piecemeal, and needed an evolution to retain its position as the market leader.

Keeping its locally-iconic red, the expanded the color palette is more expressive and used in more sophisticated way. Meybohm’s well-known but flawed original logo has been redrawn in a manner that keeps the overall vibe, but in favor of a more elegant and legible final mark. Finally, a curated typography suite walks a fine line between expressive and elegant, legible and authoritative.