Nimmons Malchow Johnson is an Augusta-based law firm representing their clients in workers’ compensation and personal injury cases. As a boutique firm with a hands-on, personal and relationship-based approach versus many other market competitors, they were in need of a brand refresh to position them as an authority in their specialty, but of a different tack than the ubiquitous “billboard” firms.

Re-positioning themselves as a boutique firm meant that their logo and brand needed to feel understated, timeless, elegant, and authoritative. The top half of the icon represents law—the courthouse pillars—and the bottom half is the Savannah River, their primary location.