Noble Jones is a boutique restaurant in downtown Augusta where southern-meets-unexpected. With a local cult following, “Nojo’s” menu is always changing, bringing fresh ideas and innovations to its historic setting.

For this unique and imaginative eatery, only a daring, unexpected, and slightly tongue-in-cheek identity would do. The custom-lettered wordmark is the upscale center of gravity, anchoring a tornado of wild, yet appropriate, brand expressions. Hot pink punctuates the staid navy blue, several custom patterns evoke different tones, and ironically vintage type gives Noble Jones a confluence of distinct personalities that somehow feel all at home together.