Moored at the Hilton Head Yacht Club, the Tater Yot is the scourge of all South Carolina-adjacent waters (okay, maybe just frequenter of the Salty Dog Café). As all ships do, the Tater Yot was in need of a strong and distinct logo for its many adventurings at sea. Named after its captain’s beloved canine first mate, the Tater Yot’s elegant and nautical micro-brand has already spawned a line of coveted merch sported only by those who have dared take the helm.