Via Cognitive Health is a sophisticated day center for loved ones living with Alzheimers and Dementia. Taking a scientific approach to care, their members enjoy a brain health curriculum made up of ever-changing classes, specially-designed meals, activities and social time that has made measurable improvement in the lives of their members, with the ultimate goal of slowing the inevitable decline resulting from a life-changing diagnosis and giving families more time with their ‘true’ loved ones.

Via needed a high-end brand system that would establish them as not only Augusta’s, but a nationally-recognized resource center for families who are at this crossroads. With a flexible system, positive, bold and colorful; the brand can be punched up or toned down to speak to different audiences. Creating implicit trust with members and their families right at the start is paramount.

Via ranks the brain health of their members using a “Gems” system, reminding them of how valuable and unique each one is. This became the halo around the “i”, or individual, at the literal and figurative center of Via.